The consolidation of VIVA continues successfully throughout the world. Between September and November 2021, new showrooms will be inaugurated in Boston, Vancouver, Amsterdam, Monte Carlo, Tallinn, Belgrade, Kiev, Istanbul, Dubai and Chongqing in China, in the most important and prestigious exhibition spaces of the cities. With this operation, VIVA enhances its collaboration with leading brands in the world of furniture, to give international visibility to its wide range of products and establish the brand as a reference point for designers.

The brand promotion also involves the participation in events and exhibitions that starting from September, after a long period of pause due to pandemic, will animate the international scene of the design, architecture, hospitality and contract sectors. VIVA will participate in Supersalone 2021 (Rho-Fiera Milano 5-10 September), with its own exhibition space in Hall 4, Aisle N01, next to the authoritative exhibition dedicated to the Compasso D'Oro award. The Como collection and the newly born Vtheca will thake the central stage of the exhibition. Next appointments with VIVA will be in Switzerland and Canada.

The constant research and experimentation, in addition to the attention to contemporary living trends, are also recognized in the proposal of new finishes. In autumn, VIVA will unveil the novelties related to 2022 collection of Como, Bellagio and Cernobbio systems, partition solutions dedicated to the transparency of glass, available from November in new nuances.

VIVA has always combined the value of craftsmanship, typical of “made In Italy”, with the most advanced production technologies, constantly investing in this area to ensure an increasingly efficient, timely and precise system. From September, in the headquarters, a new high-tech industrial plant will come into operation to square and edge the different products. The machinery, fully robotized and of the latest generation, aims to improve management and production efficiency.

Communication has always supported companies in achieving their business objectives. VIVA choose a historical agency based in Milan and specialized in the design industry to manage its communication strategies, developing and convey business information to national and international media, as well as to architects and interior designers, with particular attention to the positioning of the brand, to the growth of brand awareness and in support of the brand reputation in the world.

Thanks to established partnerships, authorized retailers and distributors, VIVA has been able to develop a global growth aimed at overseeing the most important national and international markets and affirming the brand. The company is now present in 50 countries worldwide, with more than 120 showrooms. The main markets are represented by Usa and Europe (Italy, Germany, France, Netherlands, Belgium, Spain, Portugal, Sweden, Norway, Finland, Denmark, Romania, Hungary, Poland, Estonia), Switzerland, Serbia, Ukraine, Russia, Israel, Turkey, Morocco, the united Arab Emirates, followed by Asia (China, Japan, Korea) and Australia just to name a few.